Over the past few years, there’s been a growing narrative about how SEO has become less relevant. As a consequence, many are saying that looking for the best SEO company in the field is pointless. However, there are still many reasons why the title of “Best SEO Company” is still desirable in today’s market.
Search traffic rocks. Despite changes to the algorithms of many popular search engines, the traffic coming from them is still significant. Even back in 2012, 44% of all online shopping traffic was already coming from search engines. In addition to that, 70% of online shoppers click on organic listings when looking for products. More importantly, SEO has been shown to produce more leads over PPC.
Even with casual figures like these, it’s pretty clear that NY SEO does still work. With all the changes to search engine algorithms, SEO techniques can still help a website achieve higher rankings and increased traffic. These are techniques that have been proven to work and have been continuously improved by the best SEO companies.
But what about SEO’s supposed randomness, isn’t PPC supposed to be a much more reliable traffic source?
In many ways, the above statement is true. PPC does offer more direct control over site traffic and rankings. Unlike SEO, increasing marketing spend on PPC can translate into higher rankings.
However, it is not true that SEO traffic is unreliable. SEO traffic is only unpredictable to those who know very little about SEO. Knowing how to manage and predict their traffic and bring in results is a mark of the best NY SEO company in business. Any company that has earned the title “Best SEO Company” should be able to give this level of service to its customers.
Another trait that is associated with being one of the best, if not the overall best SEO company, is the ability to adapt quickly. Today’s environment is one that changes very quickly. Search engines often change their algorithms and the SEO partner should be able to provide the right solutions at any time. At the same time, the way people search can also change. Trends in popular culture can mean that certain keywords become more important than others in an instant.
That said, these changes might take time to fully make themselves felt. Small daily changes in search engine algorithm do not directly affect a websites performance. Bigger changes take time to implement and need thorough testing before deployment. These give enough time for NY SEO companies to “react.” Of course, the one that provides the best solution at the earliest time will get a bigger share of the customer pie.
The same is true with cultural trends. These don’t just change overnight. Rather, these changes are gradual and keywords can slowly and carefully be added in or phased out. This gradual, long term evolution is also important for any company that labels itself as the best in the NY SEO business.
One major criticism about SEO is that it takes time, much more time than PPC. However, the best company is able to turn these into their advantage. SEO offers the steadiest marketing opportunities once a website is already optimized. Once proper SEO has been done, a website can continue to keep pulling in traffic over a long period of time.
The final major criticism regarding SEO is that it’s too technical and that it requires too many changes to a website. This is one area, however, where the best company in the NY SEO business shines the most. The best optimization company will have a team that can provide the technical expertise and at the same time make its clients understand the technicalities of the job at hand. This makes the clients gain a full appreciation of how optimization can significantly contribute to their bottom line.
One of the best things about NY SEO is that they offer such a wide range of different SEO services and Internet Marketing services.